Ideation eliminates the all too familiar designer's nightmare of staring at a blank page unable to conjure up ideas from the creative ether, Design thinking's first two modes -empathize and define- gives you a solid base to launch relevant and well-informed ideas, which hit the mark in surprising and delightful ways. Ideation will help you to ask the right questions and innovate with a strong focus on your users, their needs, and your insights about them, step beyond the obvious solutions, and therefore increase the innovation potential of your solution, bring together perspectives and strengths of your team members, while at the same time, uncovering unexpected areas of innovation. Ideation is often the most exciting stage in a design thinking project, because, during ideation, the aim is to generate a large quantity of ideas that the team can then filter and cut down into the best, most practical, or most innovative ones, in order to inspire new and better design solutions and products. Related: Good Business: How To Create An Exceptional Client Experience
